Our Method
Shineology™: Rock → Cut → Polish → Shine
Every gemstone starts as rough rock. Its brilliance is already inside — it just needs the right hands to reveal it.
What Is Shineology?
Shineology™ is the four-stage treatment method used at Shine Medspa & Microblading in Wakefield, Massachusetts. Developed by founder and owner Marika Grantham, it moves every client through Rock (assessment and foundation), Cut (corrective treatments), Polish (refinement) and Shine (maintenance). Each plan is built in sequence, so treatments work together instead of being chosen one at a time from a menu.
Stage 1
Rock: Assessment & Foundation
Every plan starts with an honest look at where you are today — your skin, your features, your health and your goals — in your complimentary Shine consultation. For many clients, Rock also means building the foundation underneath their results, because skin and confidence reflect what is happening inside the body. As Marika says, we address what is happening on your skin and within your body.
Treatments at this stage
Stage 2
Cut: Corrective Treatments
A gem-cutter shapes the stone before anything else. Cut treatments correct and reshape — resurfacing texture and scarring, tightening skin, and contouring the body.
Treatments at this stage
Stage 3
Polish: Refinement
Polish is where detail and artistry come in — softening lines, restoring volume, and defining brows, eyes and lips so they look like you on your best day.
Treatments at this stage
Stage 4
Shine: Maintenance
Results last when they are cared for. Shine is the ongoing stage — touch-ups, maintenance treatments and clear aftercare that keep your results natural over time, instead of starting over every year.
Treatments at this stage
Your Providers
Who Performs Shineology Treatments
Medical treatments are performed or supervised by Shine’s two on-site physicians — Medical Director Dr. Cela Doppelt, a board-certified OB/GYN, and Dr. Alla Guenin, MD, board-certified in internal medicine — working alongside a registered nurse, licensed aestheticians and laser specialists. Microblading and permanent makeup are performed by founder and owner Marika Grantham.
Why Marika Built Shineology
“Before I ever picked up a microblading pen, I spent nearly two decades helping people heal — first in my own psychotherapy practice in Europe, then as clinical director of outpatient behavioral health programs here in Massachusetts. I learned that how a woman feels about herself shapes everything. Then motherhood and menopause changed my own body in ways no one had warned me about. My brows faded, my lips thinned, my energy slipped away, and I watched women I admired become invisible as they aged. I decided that would not be my story. I have had many of the treatments we offer at Shine myself, with the same physicians who treat our clients. Shineology is the method I built from that journey. It is not about changing who you are. Like a diamond being cut, it is about revealing the brilliance that is already there.”
— Marika Grantham, Founder & Owner
Marika also shares the ideas behind the method in her talk, “Rock, Cut, Polish, Shine: What It Costs a Woman to Be Seen.”
Our Philosophy
Reveal. Not Replace.
Shineology is built on one belief: the goal is never to make you look like someone else. Every stage is about revealing what is already there — so people notice you look rested, confident and well, not “done.” We don’t change you; we embellish you.
Questions & Answers
Shineology FAQ
What is Shineology?
Shineology™ is Shine Medspa’s four-stage treatment method: Rock (assessment and foundation), Cut (corrective treatments), Polish (refinement) and Shine (maintenance). It is a sequence for planning treatments so results look natural and last.
Do I have to go through all four stages?
No. Your consultation determines where you start. Some clients need only Polish and Shine; others begin with foundational care such as medical weight loss or hormone therapy.
Who created Shineology?
Shineology was developed by Marika Grantham, founder and owner of Shine Medspa & Microblading in Wakefield, Massachusetts, and a former behavioral health clinical director and microblading artist.
Who performs Shineology treatments?
Medical treatments are performed or supervised by Shine’s two on-site physicians, Medical Director Dr. Cela Doppelt, a board-certified OB/GYN, and Dr. Alla Guenin, MD, board-certified in internal medicine. Microblading and permanent makeup are performed by Marika Grantham.
Is the Shineology consultation free?
Yes. Every Shineology plan begins with a complimentary, no-pressure consultation at Shine Medspa in Wakefield, MA.
Begin Your Shine Experience
Every Shineology plan starts with a complimentary, private consultation at 395 Main Street, Wakefield, MA. Call (781) 261-0611 or request your appointment online.
